Resort Fashions 2013 - Swimsuit Retrospective - 1929, 1930, 1931

1929

In 1929, the dressmaker suit still let a girl with a poor figure look pretty when she went swimming. This was a boom year when people drove to the beach in big open Cadillacs and paid $500 for a cabana.

 1930

In 1930, the Depression and a sudden trend to nudity set in together. On the beach, men and women looked about the same in their belted suits. In pools about the country, Eleanor Holm, an Olympic gold medalist swimmer, was beginning to be famous.

1932

Stores sold 12,000,000 suits in the Depression. People had discovered swimming and sea bathing were cheap recreation. In 1932, the rage for dressmakers was declining except for older women.