In Search of Style: Fabric for a 1930s "Dress Hit of the Year"

This wonderful dress from the 1930s and Superior Patterns of Sears, Roebuck & Co has charming style and was evidently quite popular!

Superior 460

Tucked in the envelope was a page from the fabric section of the Sears catalog, featuring silk and rayon fabric and several dress patterns. And there in the upper right corner is the very same dress, in a charming dotted print rayon.

The text for the pattern states "The Dress Hit of the Year". And: "A stunning pattern! At the very top of the style ladder! Featuring a youthful collar and a smart button trim. So simple it can be made with the least possible fuss. A truly versatile style; can be worn almost everywhere! Because it is a Sears  pattern you're assured a perfect fit and absolute comfort." Well! Enough said!

And here is the back side of the page:

In Search of Style & Scraps from the Past: A Dress Sewn from a Sears Catalog Pattern

It's the early 1940s, and where would you shop for a "Superior" pattern for an afternoon dress & bolero, as well as the fabric? Why, the Sears Roebuck catalog, of course! Today's finds were in a pattern from the early 1940s, and included both the catalog page that illustrates the pattern, and scraps of fabric from the resulting sewing project!

First, here is the pattern:

"Shop at Sears for Fashion-Right Fabrics and Patterns"

In Search of Style 

And here is the page from the Sears, Roebuck & Co catalog that was tucked in the pattern:

Note that the ensemble on the model is the very same pattern! And fabric at only 49 cents a yard! Which fabric swatch do you like? I actually like blue print that is on the model, though all the patterns are pretty. :)

Here is a close-up from the pattern instructions. Note the "peek-a-boo" breast pockets on the bolero:

Scraps from the Past

Also inserted in the pattern were these lovely rayon scraps (yes, rayon!). I can so visualize this ensemble in this wonderful floral pattern on a soft taupe-brown.

I'd say it is inspiring fashion from the 1940s and Sears!