Showing posts with label 30s. Show all posts
Showing posts with label 30s. Show all posts

Wednesday, April 20, 2016

In Search of Style: Fabric for a 1930s "Dress Hit of the Year"

This wonderful dress from the 1930s and Superior Patterns of Sears, Roebuck & Co has charming style and was evidently quite popular!


Tucked in the envelope was a page from the fabric section of the Sears catalog, featuring silk and rayon fabric and several dress patterns. And there in the upper right corner is the very same dress, in a charming dotted print rayon.

The text for the pattern states "The Dress Hit of the Year". And: "A stunning pattern! At the very top of the style ladder! Featuring a youthful collar and a smart button trim. So simple it can be made with the least possible fuss. A truly versatile style; can be worn almost everywhere! Because it is a Sears  pattern you're assured a perfect fit and absolute comfort." Well! Enough said!


And here is the back side of the page: