Fashion from January 1951: Around-the-Clock Delicious Fashion

All day and evening too - it's round-the-clock fashion from January 1951 and McCall! And these lovely sundresses with jackets have superb style. Gosh, I wish had these gorgeous patterns!

 McCall 8345

The sleeveless topless dress with its own jacket is in for another big season. The dress that can go anywhere at all with propriety as long as one keeps the jacket on. The dress - jacketless - that can be a short evening gown or a bare-top sports dress, depending only on the fabric used. Fitted heart-shape bodice, 4-panel flared skirt, simple bolero. Sizes 12-20. 50 cents.
 

 McCall 8346

This around-the-clock ensemble is an investment, paying dividends in good looks. You can wear it for daytime, for afternoon and, without the jacket, for evening. In the south, it is both a street costume and a play dress. Note the jacket - cape-like. Note the dress - buttoned over at the side, with soft pleats centered at the back. Sizes 12-20. $1.00.

Fashion from January 1951: A Buttoned Dress and an All-purpose Suit Dress

It's a youthful, buttoned dress and an all-purpose suit-dress from a January 1951 McCall booklet of designer patterns!

McCall 8340

It's the neckline and the gathers in the skirt that give this dress a youthful effect. If you disapprove of the buttoned collar, you can exchange it for a tie collar. This is one design where you can have a high neck and a plunging neckline at the same time. No sleeves, short sleeves, or long sleeves that can be pushed up. Sizes 10-20. 35 cents.

McCall 8342

It's very versatile, this slim dress with the air of a suit. And you can make it up to take care of various needs. What would you like? A wool day timer? An unlined wool suit? Make view B. A dressy five-o'clock costume? Make it of faille or bengalaine, all one fabric. A two-piecer to take south? Make view A in shangtung. Sizes 12-20. 65 cents.

"Five O'Clockers" - Fine Cocktail Dresses from 1951

These evening dresses have designer quality - a redingote dress with slip dress and the perfect dress for important engagements. Check out these wonderful cocktail or "after 5" dresses from 1951 and McCall. I include the original sizes available and the original price of the pattern.

McCall 8344

The garment under the redingote dress is called a "slip" but that is a misnomer. If you make it of an important fabric - metal cloth or a beautiful print on good heavy crepe - it can be used alone as a short dinner dress. The redingote fastens only at the waistline. Its neckline is waist deep, shawl collared.  Sizes 12-20, 40-46 $1.00

McCall 8350

Very Big Date! Charming neckline, swooping down in a graceful heartline. Long wasted and bustle-y at the back, and a pannier peplum hat is just the thing for snake hips. A slim-as-a-pin dress viewed from the front, but in back it has that pretty walk-away flare. Crushed short sleeves and other sleeve types. Sizes 12-20. 85 cents.

New's Years Evening Gowns from 1951

McCall's Patterns published a fabulous booklet of "advanced" or designer patterns, dated January 1951. Included are New Year's evening gowns, and "Five O'Clockers", Florida-California clothes, Around-the-Clock ensembles for North and South, and the New Sheath Slimness, the Asymmetric Line, and the "Beautiful Open Necks". Patterns range in price from 50 cents to a dollar, which was double or more the typical price of a pattern at that time.

All this week I'll post the images from this booklet, in anticipation of the new year. :D Here is the cover dress, pattern 8341 (sizes 12-20, 40-42) 75 cents.

With an enticement so gorgeous on the cover, let's move on to the New Year's evening gowns!

For Many Enchanting Evenings

 

Charming "breath-taker". Soft and billowy. A wedged-out neck that's very wide, very deep. Collar-revers with winged magic, derived so simply from bias-cut pieces interfaced and eased on. A basque bodice, smoothly fitted in contrast with the seven gathered panels of luscious skirt fulness. Unlimited fabric potentialities, including velvet, organdy, taffeta, and metal cloth. Pattern No. 8353 Sizes 9-17. 75 cents.

Lace Gown, Taffeta Slip

Dress and slip are attached so only one set of straps is required. The binding along the U decolletage and "bust ruffle" is a bias fold which runs on into shoulder straps - a smart touch. And it would be smart of you to stitch narrow tape inside the straps to keep them from stretching. Extremely wide skirt, with a detachable tie-on peplum. Sizes 12-20. $1.00.

In Search of Style - 1940s Camisole - An Understudy of Undergarments

Let's look at lingerie from the 1940s!

In search of a cute camisole, a seamstress in the late 1940s took this wonderful 3-page clipping about camisoles, petticoats, and other undergarments from a magazine and slipped it into a pattern for camisoles.

The first image shows a lacy camisole with a ruffle at the waistline and a separate deeply ruffled petticoat:

The 2nd page pictures a pert rayon plaid petticoat with a pretty ruffle, along with a drawing of a lightly boned bra (can you imagine?!) and a matching "waistliner" (corset).

The 3rd page illustrates a camisole and separate petticoat in embroidered eyelet. Equally interesting are the other lingerie items featured - a "revolutionary" bra with seamless molded cups, a very long line bra, and a "waistlet" (corset).

And here is the pattern, McCall 1423 from 1948, which seems to me to be a near-perfect match on all counts! :)

Here is a closer look at the camisoles in the clippings for easier comparison with the pattern.

So delicate and feminine!

Scraps from the Past: Dainty Cotton in 1960s Maternity Dress

This scrap from the past is a lovely baby blue cotton print, tucked into an adorable maternity dress from Vogue. Is springtime almost here?.... :)

It is so cute, I don't think you need to be pregnant to look cute in this high-waisted, sunny dress.

1949 Short Hair-Dos - It's a Sweep!

If you ever want to wear your hair so it matches your late 40s wardrobe, here are 4 wonderful styles from 1949! Each image illustrates a different style for short hair, designed by Guillaume of Paris and featured in the March 1949 edition of McCall's Magazine. Guillaume of Paris "has dressed the hair of smart women here and abroad", the article states.

This swirled bang hair-do is combed down from the crown, then sides are brushed up for a heart-shaped frame.

Elfin curls for a casual style. Hair is combed back, waved across the forehead from ear-to-ear. Very short back ends are brushed straight up to crown.

A side part starts this hair-do. Brush sleek waves behind ears, then roll ends back and under. Comb back hair forward to meet side sections and tuck ends in.

A triangle cut, with back hair cut in layers to form a point at nape of neck. Sides continuing V-line are brushed forward, end in a front halo.

The article does a fine job describing how to comb the hair, and includes some details about how the hair is cut. But I only wish there were more information about how to get those fabulous waves! Did they use a curling iron? I know they existed in that era, because I have my mother's from the 1940s. :) Did they use rags or pins to tie the hair into curls? Sigh. I guess it will take some research. But in the meantime, enjoy these cute 'dos!