Miss Lillian's Postcards: Vintage Tweets from the 1900s - Spam?

This postcard looks like the 1900 version of "spam" or "junk mail' to me. It is most likely an unsolicited postcard, hoping to lure the recipient into signing up for a series of postcards from all over the world. Note how they spelled Lillian's first name wrong. Who would have thought they had junk mail (and international at that!) in those days?  I think changing the postcard to "printed matter" meant they could send it at a cheaper rate (looks like a half penny stamp). Lillian kept it, no doubt, for the fine picture of the pier at Blackpool in England. :) No other postcards from Willam Haddon, Publisher appear in her collection. She must not have taken the bait. ;)

Postcard 002

Sender: William Haddon, Publisher, 6, Bradley Street, Burnt Tree, Tipton, Staffordshire
Addressee: Miss Lilian (sic) Maguire, 3004 Vine Grove Ave, St Louis, MO, USA
Postmark: Tipton, Staffordshire, England
Date: July 18, 1906
Image: Blackpool, England
Message: [none, other than the sender's address; the words "Post Card" are crossed out and "Printed Matter" hand written above it, Eng(land) is hand written below the "From" address]