In Search of Style & Scraps from the Past: A Dress Sewn from a Sears Catalog Pattern

It's the early 1940s, and where would you shop for a "Superior" pattern for an afternoon dress & bolero, as well as the fabric? Why, the Sears Roebuck catalog, of course! Today's finds were in a pattern from the early 1940s, and included both the catalog page that illustrates the pattern, and scraps of fabric from the resulting sewing project!

First, here is the pattern:

"Shop at Sears for Fashion-Right Fabrics and Patterns"

In Search of Style 

And here is the page from the Sears, Roebuck & Co catalog that was tucked in the pattern:

Note that the ensemble on the model is the very same pattern! And fabric at only 49 cents a yard! Which fabric swatch do you like? I actually like blue print that is on the model, though all the patterns are pretty. :)

Here is a close-up from the pattern instructions. Note the "peek-a-boo" breast pockets on the bolero:

Scraps from the Past

Also inserted in the pattern were these lovely rayon scraps (yes, rayon!). I can so visualize this ensemble in this wonderful floral pattern on a soft taupe-brown.

I'd say it is inspiring fashion from the 1940s and Sears!

In Search of Style: Chic 1930s Blouse

I'm excited! It has been a long time since I've found a clipping insert in a vintage pattern. Now technically, this is isn't so much a case of "in search of style" as it is "style found", as you will see. :)

The Clipping: Found in the pattern was this 1950s clipping of a page from a Sears, Roebuck & Co. catalog. In the midst of all the different fabrics is this lovely blouse which you could order from Sears. "A Silk Blouse Makes the Suit" the ad proclaims. And doesn't the model look simply the essence of sophistication?

 

The Pattern: Superior 506 

 

The overblouse features a softly flattering neckline with a tie collar, 3-piece puffy elbow-length sleeves with lots of shirring, and a self-fabric belt. I love that contoured front midriff. It's inspiring fashion!

 

The full catalog page

 

What do you think? Did she order the fabric from Sears too?