Vintage Resort Fashions 2013 - My Favorites

Over the past month I have posted in my shop a number of wonderful swimsuits, playsuits, sundresses, and ensembles for sunny days. They span from the 1930s to the 1970s, for all ages.

My particular favorites include the following, many of which "flew off the shelves". :D My top pick? The Pictorial Review "dressmaker" swimming suit and dress from 1931 - what a rare treasure. Enjoy this view of summer fashion through the decades!

Playsuits

 

Sundresses and resort ensembles

Swimsuits, Beach Coats, Beach Dresses

 

 

  

 

Playsuits and Beach Ensembles for the Kids

Resort Fashions 2013 - Swimsuit Retrospective 1945 Swimsuits - East Coast, West Coast

West Coast 1945

"California" suits for 1945 are styled for active swimming. Strictly functional, they have no shoulder straps, and minimum "diaper-style" pants. These suits are the ultimate development of the skintight knitted suits which first appeared in the early 1920s.

East Coast 1945

 These East Coast suits are a bit more dressy and feminine. Made of draped material, they hint at the beginning of regression to ruffles and frills. Many have long detachable skirts. The suits are paired to show each with and without the skirt.

Resort Fashions 2013 - Swimsuit Retrospective 1940, 1942, 1945

1940

It was 1940 and the second year of the war. A girl could still appear on the beach and be in fashion with a one-piece suit. This was the year for short skating skirts on suits, many dots and flowers.

1942

By 1942, the bra and pants had overtaken the one-piece suit in popularity. The bra is shrinking and becoming tighter. In the 1920s, wearing such a suit on Long Island would have caused arrest.

1945

The Jantzen suit in 1945 made for mass sale is comparatively conservative. It has a fair-sized bra, and skirt that covers the pants.By now almost all US beaches have given up trying to regulate bathing suits.

Resort Fashions 2013 - Swimsuit Retrospective 1935, 1936, 1938

1935

 This Jantzen suit was almost a bra and pants bathing suit but had a thin isthmus of material between top and bottom. Sun bathing had by now become a national craze, and women let down suits when no one was looking. :0 !

1936

By 1936, bare midriff suits like this one were widespread. It is really the Riviera maillot cut in half. The bra was ot shaped but it was still too much for Rye, New York and Dover, New Jersey, where it was banned.

1938

In 1938, "lastex" suits, very tight with molded bras, were worn everywhere. It was also the era of the clammy, easily torn, all-rubber suit. This was about the last summer that men wore any tops.

Resort Fashions 2013 - Swimsuit Retrospective 1932, 1933, 1934

1932

Backless one-piece suits were the new thing! Skirts had now been hiked to the top of the thighs but necklines were still quite high and few had dared to think of a bare midriff.

1933

The first really slinky bathing suit was the maillot, borrowed from the Riviera. Police had to control crowds when it was first displayed in a window in New York. It was skin-tight all over and cut very low in back.

1934

This was an adaptation of the maillot. It consisted of a discreet halter fitting into separate pants. The bust was still not shaped. This conservative halter and pants paved the way for the two-piece bra and pants combination.

Resort Fashions 2013 - Swimsuit Retrospective - 1929, 1930, 1931

1929

In 1929, the dressmaker suit still let a girl with a poor figure look pretty when she went swimming. This was a boom year when people drove to the beach in big open Cadillacs and paid $500 for a cabana.

 1930

In 1930, the Depression and a sudden trend to nudity set in together. On the beach, men and women looked about the same in their belted suits. In pools about the country, Eleanor Holm, an Olympic gold medalist swimmer, was beginning to be famous.

1932

Stores sold 12,000,000 suits in the Depression. People had discovered swimming and sea bathing were cheap recreation. In 1932, the rage for dressmakers was declining except for older women.

Resort Fashion 2013 - Swimsuits Retrospective - 1920, 1924, 1926

1920

The flapper era began with the shocking, tight-fitted knit suit. The neckline was lower but long underpants and stockings remained. This is the first popular suit made famous by Jantzen.

1924

 This was a big year for Jantzen and the red diving girl insignia appeared on windshields of 3 million US cars. Stockings were at last discarded. Neckline is lower and armholes have begun to get bigger.

1926

This year saw the introduction of the fancy "dressmaker" suit, tighter and more revealing but with frills. The popular materials were jersey and pure silk. By now women were really swimming, not merely bathing.